Media: Portfolio

(click on the image to read the text)

Mission
To get more coverage of Material Sciences Corporation from its key trade media

Accomplished
Developed a Media Fact Sheet that could be sent to diverse trade publications, accompanied by a rolodex card that explained the topics about which Material Sciences could be contacted.

MSC introduced itself to reporters across the country--and gave them a reason to call.

Did a direct mailing of the media kit to key trade publications and received a number of opportunities for coverage--including ghostwriting an article on new powder coating technology from Paints & Coatings Magazine

This program resulted in an article that explained why MSC’s cutting edge powder coating technology was better than anything on the market.

Mission
To raise AmVestors Financial Corporation’s profile among insurance agents and explain the benefits for offering its annuities to their clients

Accomplished
The resulting coverage included an opinion/editorial piece ghostwritten for the chairman and CEO for Today’s Insurance Woman

This article used humor and facts to support the need for annuities--and was reprinted and widely circulated.