The art of writing is the art of applying the seat of the pants to the seat of the chair  -Mary Heaton Vorse

But you have so much going on in your job that there are times when this feels like an impossible mission. Wordsmith can help.

Wordsmith’s principal is Lynne Franklin, who has more than 20 years of experience in business communication.
Lynne Franklin

She has warmed chairs on many sides of the industry: an investor relations agency executive, a public relations account representative, an organizational communications consultant, a banking and finance journalist, and she established the public relations department at a Fortune 1000 service company.

Lynne has led Wordsmith for more than eight years.   Here are some of the industries she has served in the last one alone:

  • Biotechnology (BioSante Pharmaceuticals, Inc., Molecular Biosystems, Inc.)
  • Customer Care and Billing (CSG Systems International, Inc.)
  • E-Commerce/Websites (Classified Ventures, Inc.)
  • Education (DeVry Incorporated)
  • Distribution (Anixter International, Inc.; United Stationers, Inc.; School Specialties, Inc.)
  • Diversified Companies (The Manitowoc Company, Inc.)
  • Hair Restoration Surgery (Robert Thomas Medical, Inc.)
  • Equipment Leasing (National Equipment Services, Inc.)
  • Manufacturing (Material Sciences Corporation; IDEX Corporation; Nanophase Technologies Corporation; Wesley Jessen Vision Care, Inc.)
  • Consumer Market Research (Insights and Innovations)
  • Pharmaceuticals (Option Care, Inc.)
  • Public Relations (Edelman Public Relations Worldwide)

("It's my low threshold for boredom!" she says.)

Before this, as vice president of The Financial Relations Board, Lynne managed some of the company's largest investor relations programs and was noted for saving troubled accounts. While there, she won awards for speech writing, merger/acquisition planning, headquarters meetings with investors, media relations training, annual and quarterly reports, white papers, and shareholder relations programs.

In the last several years, Lynne received awards each year for annual report excellence:

  • MerComm Inc.'s ARC Competition (judged by public relations and design executives),
  • National Association of Investors Corporation (judged by individual investors),
  • Equities Magazine (judged by financial writers), and
  • Financial World Magazine (judged by industry analysts until it folded in 1998).

She has given presentations before the National Investor Relations Institute (NIRI), the International Association of Business Communicators (IABC), and Women in Communications, Inc.   She is a member of NIRI and the Independent Writers of Chicago.

Lynne is listed in the current editions of Stathmore's Who's Who, Maquis' Who's Who in America, Who's Who of American Women and Who's Who in the Midwest, and The American Biographical Institute’s International Who's Who of Professional and Business Women.

 


Do you want to discuss a program or project? Call Wordsmith at 847-729-5716,
fax us at 847-724-5034, or send us an e-mail.



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